Size Matters. #sorrynotsorry

One of the things that consistently shocks designers and customers alike is how much a project price can change based on it’s finished size. I am going to show you why that is. Read on and you will realize why #sizematters and you will be a #designhero. How  Size Affects Cost Know that deviating from…

3 Things to Know Before You Specify Paper (+ a shortcut)

Paper can comprise from 30% to 60% of the cost of a print job, so specifying the right paper is extremely important. The paper selected plays a major role in the final appearance, and success, of a project. In order to correctly specify paper, you need to know the language of paper grades and weights. Grades such as bond and writing…

Designers Set Print Costs, Not Printers

Whaaaaaat? The cost of producing your printed piece is completely dictated by the design. Oh Snap! If you have a knot in your stomach right now you are not alone. Remember, I am a graphic designer, we are of the same tribe, and I have your back. There’s a reason why so much of the printed stuff out…

Never, Ever, Say ASAP to a Printer.

Planning Print JObs Here we are at the beginning of a new year, so it’s a great time to talk about planning. Whether you are a person who likes to plan in advance, or hates to plan in advance, there is no downside to advance planning for print jobs. And, lucky for you, the printer…

The 8 Biggest Headaches for & by Graphic Designers

Headache-makers! We all wish 100% of our projects could go easy and make us happy 100% of the time, but that doesn’t happen. Are you walking away frustrated from print projects? You could be creating design expectations that could not have been met. Designing for print can produce some pretty big headaches. Read on for the most common causes; all…

The 3 Workflow Mistakes I Made on My Holiday Card

Arrrgh! I am a pro! I know all this stuff! I received my holiday newsletter from the printer and I am like, ‘what-the-heck is going on with the body font?’ (I didn’t really say ‘what-the heck’ but I am trying to swear less). I ran to grab one of my proofs to see if the…

Clean Files – The Good, the Bad and the Fugly

The Good Knowing how to accurately prepare clean files is a critical skill for any designer. You may work in an environment where you only design, and the production department cleans up your files and passes them on. But knowing these requirements will keep your work “producible” and you in the good graces of your…

6 Color Systems You Should Know When Designing For Print

Color systems and models are the languages we use to classify, describe and render color. Like any industry, it is part of the jargon – the tech talk of graphic design. These models are important because they use a precise language to describe precisely how color should be rendered. You as a designer get this…